Before he put decades of rock and roll history back into musical circulation, Harold Bronson was just another devoted fan growing up in Southern California in the 1960s. But with boundless enthusiasm, a discerning ear and a near-photographic memory, he channeled his passion into writing for the UCLA Daily Bruin and then Rolling Stone and other magazines. After meeting and interviewing many of the era’s greats, he launched the Rhino label from the back room of the record store he managed. And in doing so he took on a new role, working behind the scenes with many of those same artists – in studios, offices, concert halls and restaurants – to bring their old (sometimes new) music to the public.

Completing a trilogy of books that began with The Rhino Records Story (2013) and continued with My British Invasion (2017), Time Has Come Today is a 40-year memoir in diary form that documents Bronson’s progress from student musician and journalist to label executive, where his fandom, wit and creative imagination augmented and altered the course of many great careers.

Time Has Come Today contains concert accounts, historical events and meetings with many noted hitmakers with fascinating details that have never before been made public. This unique, behind-the-scenes document is packed with dates and details and loaded with many of the boldface names Bronson worked with.