Robert Hilburn, author of Johnny Cash: The Life
“Bronson’s early love of the British Invasion filled him with dreams of becoming part of the music world. He achieved that goal as co-founder of Rhino Records, the greatest American reissue label ever. In diary-like fashion, he tells us about his journey with much the same innocence, passion and humor that he brought to Rhino.”
Joel Selvin, author/journalist
Follow intrepid Harold Bronson through vivid, detailed recollections of his journey from avid rock fan to music journalist to record retailer to outsider record magnate, building an empire on the outskirts of the pop music mainstream known as Rhino Records. Although his circumstances change as he navigates his ascension in the music world, his gung-ho enthusiasm and pure love for the music never flags. What’s in his account, Time Has Come Today? About a hundred parties I wish I had attended, another hundred concerts I wish I’d seen and a couple hundred conversations I wish I’d held. Second best thing? Read his book.”
Barret Hansen (Dr. Demento)
“Harold Bronson, co-founder of Rhino Records, has seen it all in his 40+ years of being a mover and shaker of the LA rock record industry. He knew everybody, including me! What's more, he kept a diary for all those years, and here are hundreds of the juiciest, most revealing, most colorful entries, printed for your edification and pleasure. He's an ace writer and a fearless critic. This, his third book, is a total page-turner.”
Barry Miles, author of Paul McCartney: Many Years From Now and many other books
“It takes a true insider to tell the tale. Harold was there and wrote it all down: his own life trajectory described in day-by-day minutia: encounters with the stars, where they ate, attendance figures and album sales, craziness and good times, the particulars that distinguish the music business from all others.”
Andrew Grant Jackson, author of 1973: Rock at the Crossroads and 1965: The Most Revolutionary Year in Music
“In 1970s Los Angeles, Bronson graduated from young rock journalist for magazines like Rolling Stone to co-founder of Rhino Records, the label revered by music aficionados worldwide. While still a college student, he had a knack for gaining surprising access to rock legends. Now, as one of the few survivors of the era who had his feet on the ground and was taking notes, he brings us on a magic carpet ride through the rise and fall of the rock and roll biz, from wild Led Zeppelin hotel parties to concerts where up-and-comers like Bruce Springsteen found their voice, shows where Tom Petty helped Bob Dylan find his next incarnation, and apartments where George Carlin navigated his transition from conventional journeyman to long-haired truth-teller.
“From encounters with amiable metal maestros Gene Simmons and Ozzy Osbourne, to cantankerous Monkees, Doors insiders, punk rock icons, Suzi Quatro, Blondie, the Bee Gees, George Harrison, and dozens more, Bronson bluntly tells it like it was with an amazing eye for detail. As Rhino label exec, Bronson butts heads with nutty artists making outlandish demands even as he fights to make sure they get the back royalties owed to them, bails mad visionaries like Love’s Arthur Lee out of jail, and rescues forgotten geniuses from obscurity, presenting them to the world as they should have been from the beginning. You can dip into any page of Time Has Come Today and find a fascinating new anecdote to illustrate why Arthur Lee called Bronson ‘the most honest man in the music business.’”